Big Air with GO: Combining an art installation with VR at Melt Festival 2019
Nike x Zalando
”Inspired by the radically new aesthetic of Nike’s newest innovation: Air Max 270 React. Informed with simple shapes and eye-catching color typical of the Bauhaus movement.”
Big Air with GO is an interpretation of the radiating energy released by clashing the Big Imagination of Air Max with the Go sensation of React Foam.
Within just 1 month of preparation time and 2,5 days of production time on-site, together with the production agency, Nike & Zalando, we managed to build an impressive 350m2 experience.
By Ali Eslami and Mamali Shafahi Animation — Guillaume Roux Sound Design and Music — Shahin Entezami Nike – Orla Tiffney Production — The Kids Creative Agency Photography — The Kids Creative Agency Comissioned By — Nike x Zalando