Big Air with GO: Combining an art installation with VR at Melt Festival

Nike x Zalando

Story

”Inspired by the radically new aesthetic of Nike’s newest innovation: Air Max 270 React. Informed with simple shapes and eye-catching colour typical of the Bauhaus movement.”
Big Air with GO is an interpretation of the radiating energy released by clashing the Big Imagination of Air Max with the Go sensation of React Foam.
Within just 1 month of preparation time and 2,5 days of production time on-site, together with the production agency, Nike & Zalando, we managed to build an impressive 350m2 experience.

 

Credits

By Ali Eslami and Mamali Shafahi
Animation — Guillaume Roux
Sound Design and Music — Shahin Entezami
Nike – Orla Tiffney
Production — The Kids Creative Agency
Photography — The Kids Creative Agency
Comissioned By — Nike x Zalando
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